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UTM PARAMETER BUILDER HOW TO
UTM PARAMETER BUILDER SOFTWARE

Eliminate poorly-performing marketing channels.

To further illustrate how these parameters can help you manage your marketing budget, consider the following concrete actions you could take based on your data: You can also use the information about low-performing campaigns to guide you when making adjustments.Įxamples of Specific Actions to Take Based on UTM Parameters You will also know which ones do not produce significant results, so you can reduce the resources you assign to those. You will know which campaigns perform better and should therefore be focused on.

This lets you measure the effectiveness of each campaign strategy, source, or channel.įrom there, you can use that information to use your budget more efficiently. You can compare potential factors like which backlinks, sources, or channels perform the best. You can use this to see what drives the most of your traffic. With the parameters, you can gather data for individual URLs and clicks instead of relying on page-level data. Their main benefit is the ability to let you see where your traffic is coming from. Even in situations when the HTTP Referrer can tell Google Analytics the source of the traffic, there are still some limitations.īefore using UTM parameters, it is natural to wonder why you should do so. In these cases, UTMs offer an alternative way to get information on the source.

Navigating between an HTTPS and HTTP page.

Linked shared then clicked in instant messengers or mobile applications.

Navigating from links on tools without a referring page, such as a spreadsheet, PDF, or emails opened on desktop clients or mobile.

Some of the situations when an HTTP Referrer value does not exist include: In these cases, you need another option, like a UTM parameter, to track the source of the traffic. While HTTP Referrer values work in most situations, they will not always be available. Google Analytics looks at the field to see what the source of the traffic is. In this case, Page A’s URL is placed in the field.

The HTTP Referrer field gets filled in when someone goes from one page (Page A) to another (Page B). Combined, these are the two ways that Google Analytics determines where traffic comes from. To provide some context for the UTMs, you also want to be familiar with HTTP referrer. The tag within the link provides important information, such as the source of the campaign that the person clicked on. When someone clicks on a link that has a UTM parameter at the end, Google Analytics receives information about the link. Today, most companies use UTM parameters with Google Analytics.

UTM PARAMETER BUILDER SOFTWARE

This name comes from the fact that Urchin Software Corporation originally introduced UTM in 2002. UTM is an abbreviation for Urchin Tracking Module. UTM parameters are unique tags that sit on the end of a URL and let you track your campaign.

UTM PARAMETER BUILDER HOW TO

Take a closer look at some of the most useful UTM parameters examples to get a feel for how to use these parameters and how they will help you.